The Lie of Free – Ekaminhale
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The Lie of Free

"if your not paying for it you're not the customer; You are the product being sold"  - Andrew Lewis

Remember Napster? Myspace? AOL?

It feels like Google is a permanent part of our lives right now but that will soon come to an end.

Same with Facebook, You-tube and Instagram. 

I knew there was something fundamentally wrong with these companies when I decided to first stop advertising with them. 

Like most people I find it so annoying to have all these ads (distractions)  popping up when I'm trying to read some content on a website.

It only made sense that anyone reading the blog posts I've created did is well. 

The ads at first seemed like a small price to pay for "free" content and services until I learned that this was far from the truth.

The cost of Google is much more than distraction.

"What Google does is reach past your wallet, it disdains your money and your work and takes your time directly. An economy without money is essentially ruled by power..... " - George Gilder

We pay these companies not with our money but with our life. 

And what do we receive in exchange?

Downgrading humanity. 


Ekaminhale Customers

A large part of high performance is knowing where to look. - Josh Waitzken

"It always reminds me of the story about the woman who approached Picasso in a restaurant, asked him to scribble something on a napkin, and said she would be happy to pay whatever he felt it was worth. Picasso complied and then said, “That will be $10,000.”

“But you did that in thirty seconds,” the astonished woman replied.

“No,” Picasso said. “It has taken me forty years to do that.”"

- Quote Investigator

I've spent thousands of hours and dollars learning how to achieve three outcomes in my own life

1. Maintaining a daily yoga practice

2. Go deeper (not further there's a big difference) into asanas

3. Achieve the highest level of health I can - mental, physical and spiritual

The first two have often worked against the third one. 

I've had to make changes to both my practice, my life after practice and most importantly, which most people don't think about, my environment in order to align all 3. 

When you decide to pay me for the content I've created I'm doing the opposite of Google.

I'm saving you time because I'm showing you where to look. 

Where to look if the 3 desired outcomes above are the same for you. 


To sign up and save yourself thousands of hours of time for the price of a cup of coffee per month - do so here:


Want to learn more about the lie of free?

Life After Google by George Gilder

Sam Harris Podcast with Tristan Harris - What is technology doing to us

Undivided attention podcast from TristanHarris

Google and Your Privacy a Discussion Between Dr. Robert Epstein and Dr. Mercola